International marketing consulting, specializing in entertainment and technology
Carole MacDonald
Brand management, strategy, project management and marketing for various technology and entertainment companies worldwide.
BRANDING
As President of Carole A. MacDonald Consulting, Carole delivers a broad scope of services to her clients. As an expert in disruptive technologies and e-commerce, Carole expertly guides organizations to success and tells their story through strong marketing tactics and practices.
MARKETING STRATEGY
With experience spanning multiple platforms and formats, Carole has a stellar industry reputation for managing high-level business and creative teams. Carole scopes and strategizes on marketing budgets, yearly marketing goals, online and offline marketing efforts and overall brand identity.
PROJECT MANAGEMENT
Carole goes above and beyond for her clients by bringing a top-level strategic approach, meeting demanding deadlines, and accomplishing goals set by the business at hand.
Carole A. MacDonald, Founder and CEO of Carole A. MacDonald Consulting, is an entertainment expert and brand connector with over 20 years of international marketing experience. Accustomed to transitioning seamlessly from boardroom to backstage to tour bus, she brings broad-based entertainment experience plus deep expertise in music and digital marketing to promote collaboration amongst artists, brands, and agencies. Earlier in her career, Carole served in numerous capacities for EMI, most recently as Vice President of Marketing for the UK division. In this role, she managed all aspects of EMI UK artist marketing, including strategy and implementation, innovation, and new product/service launches. At EMI, she was also responsible for multi-million dollar budgets and created custom campaigns for internationally known artists, including Katy Perry and David Guetta. A passionate advocate for disruptive business strategies that harness the power of digital media, technology, and content to help organizations worldwide more deeply engage their target audiences, Carole has earned a reputation globally in the industry as a trusted advisor – she is uniquely qualified to help organizations reinvent their processes and develop awareness via innovative marketing, digital, and content strategies. Now running her own consulting firm, Carole provides a broad scope of services to her clients including global strategy, marketing, and project management, bringing together corporations, agencies, technology companies, and artists to make their collective brands stronger.
Carole works with a wide array of clients from Microsoft , EMI, and Vinyl Room